1xBet will take two stand method of successful ICE exhibition
1xWager showcased its B2B product for the first time at last month’s Snow exhibition, before introducing its one-year old affiliate program to markets across Asia, Africa, Europe, and Latin America.
Having hosted two stands at ICE (6-8 February), one for B2C and one for B2B, the European operator said the outcome of the exhibition acquired “exceeded all expectations”.
The 1xWager press service said: “How does 1xWager stick out from the other exhibitors? 1xBet is mostly of the companies that are successful on the B2C market, and it now has a high-quality product to offer affiliates of the business. We are able to say with confidence that customers are certain to get precisely what they need.
“The results of the exhibition exceeded all our expectations: there is a lot of interest in our product and useful contacts were made. This marketing was beneficial not only for 1xWager, but also for other exhibitors and visitors.”
In the meantime, 1xWager backed up its ICE presence by exhibiting at the London Affiliate Conference (LAC). Specialists from the company met with current affiliate marketers to discuss fresh ideas and new proposals to improve the quality of products and services within its Affiliate Program.
The statement continued: “This season, affiliates from across the world visited our stand. During the exhibition, we fulfilled with our founded partners and made new business connections with site visitors and other exhibitors. We wish that these exchanges will grow into long-term mutually beneficial human relationships.
“Over a short space of time, we have introduced ourselves and our Affiliate Program to markets across the globe. A whole lot of successful work has been done to catch the attention of traffic from Asia, Africa, Europe, and Latin America. Furthermore, we are positively submitting applications and steadily getting licenses to use in various countries.”
With simply a few days to visit until the start of ICE London (6-8 Feb), the sponsors of London Baby have embraced the growing ‘hype’ across the world’s biggest video gaming exhibition.
Once again, SBC has became a member of pushes with iGaming Business to web host #londonbaby2018, the largest marketing party on the first nights the exhibition (6 Feb), kept at the beautiful Café de Paris.
While blockchain technology and the opening of the united states gambling market are anticipated to garner significant attention at Snow and networking parties over the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key subject of interest.
This was after every of the sponsors of London Baby was asked to predict what the industry ‘buzzword’ or ‘buzzwords’ would be for this calendar year’s event.
Alex Inglot, Director of Marketing communications for Sportradar, said: “This year, a lot of attendees and many debates will focus around what may or might not happen in america this year with regards to sports betting.
“The Supreme Court’s decision could have seismic implications for the industry and it’ll impact sports leagues, regulators, state regulators, existing US casinos and providers, international providers, suppliers and of course the US public.
“It really is extremely difficult to predict what the final verdict will be, but many at ICE will already be situation planning and seeking to get a read from others going to the ExCeL this Feb.”
Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Individualized engagement and implementation of data-driven customer value management will be a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computer systems still require the instructions for whatever they do.
“The leaders in igaming, and especially sports activities betting, will never be the companies with innovative technology (however controversial it could sound to the reader) but those companies, which over time of operation, were able to collect large amounts of data.
“As my colleague and buddy Nik Rudenko (CMO of FavBet) likes to say, ‘Traffic is the King’. But my place, which reaches the intersection of looking for the best new opportunities and making sure they complete the smell test taught me, is that the largest opportunities lay in the hands of those companies who become data centric in their customer approach.
“The companies which hold data and can make their machines analyse data and know what to do, predicated on the content of the data and its range without specific instruction, will become as unreachable to the competition as eBay to the new WordPress start-up.
“The firms keeping big data can still generate correct customer behavior even with the uncertain parts of data due to its cumulative nature. In my view, the near future ‘Amazons’ of sports betting will be a different variety of companies. Such companies are still sitting down in the duck blind unaware that one move can change the status quo.”
Thomas Nielsen, Head of Game Licensing at Magnet Gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the scene so quickly, it has already asserted its game-changing advantages to such an extent that longevity is undeniable.
“As with all buzzwords, interest within the general public domain name will inevitably wain but within business and especially in our industry, blockchain çevrimiçi spor bahisleri nerede is gathering momentum all the time.
“It is providing transparency, accountability and decentralisation in a way that many are getting in touch with groundbreaking and, unlike many buzzwords which have come and gone, blockchain has the potential to essentially anchor itself.
“It can do so much more than simply record monetary transactions – we’ve witnessed the inceptions of commercial alliances, start-ups and initiatives all off the trunk of blockchain, and it evidently has the ability to transform the way many industries operate.”
Adriaan Brink, Founder and CEO of BetterBetting, said: “Crypto. The world of digital money is causing disruption across many industries, including betting. It’s been impossible to ignore to buzz around Bitcoin and Ethereum and the rise of new cryptocurrencies.
“The idea of a making a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting is offering that, providing an innovative, decentralised sports gambling system, facilitated through use of the BETR token.
“Eliminating friction, while providing transparency and fairness for a wager between two parties who’ve no relationship with each other, will change the way betting works for everybody.”
Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “1xBet always goes in step with the rapidly changing world. We consider the buzzwords for the previous, and another calendar year, are ‘higher, faster, and stronger’.
“We are residing in a dynamic and high-tech world; information is ubiquitous, and you can place a bet, make a payment or transfer money just using a telephone and wi-fi.
“For our partners, it is really important that statistics are updated normally as possible – using our very own partnership, program companions can see up to date of statistic each hour.”